A new bike can feel amazing...until something doesn’t. Whether it's knee pain, numb hands, or general discomfort, many riders chalk it up to “just getting used to it.” But in most cases, those issues are signs your bike fit isn’t quite right. At 701 Cycle and Sport, we believe the right fit is the foundation of every great ride, and we use Retül technology to get you there. Here’s what a bike fit is, why it matters, and how we make it precise, personal, and powerful. 

What Is a Bike Fit? 

A bike fit is a personalized adjustment process that fine-tunes your bike to match your body. It considers everything from your height, reach, and flexibility to your riding goals and past injuries. A proper fit affects: 

• Comfort: Reduces strain on joints and muscles 
• Efficiency: Optimizes your pedaling for better power output 
• Injury Prevention: Helps prevent repetitive-use injuries 
• Confidence: You feel more connected to your bike, especially on longer rides or technical terrain 

No matter your ride discipline, a bike fit can make a huge difference.  

Retül Fit: The Cutting Edge of Bike Fit Technology 

At 701 Cycle and Sport, we use Retül, a motion-capture bike fitting system trusted by pros and everyday riders alike. This isn’t a one-size-fits-all measurement, it’s dynamic, data-driven, and personalized. 

Retül uses 3D motion capture to analyze how your body moves on the bike in real time. It tracks joint angles, movement patterns, and symmetry while you ride, allowing our trained fitters to make precise adjustments to your bike and position. The result is a setup that’s biomechanically sound and tailored to you, not just your inseam or height. 

This system also records your fit data, so we can make future tweaks or apply it when you upgrade bikes. You walk away with a personalized digital report and the confidence that your bike is working with your body, not against it. 

Learn more about Retül at retul.com.  

Why Get Fit at 701? 

Our expert staff combines the science of Retül with years of hands-on experience to offer the most accurate, rider-specific fit in Bismarck and beyond. We don’t just adjust a few bolts, we listen to your goals, analyze your ride, and make sure every millimeter works in your favor.  

Ready to Ride Better? 

A great bike deserves a great fit. Whether you're chasing PRs, tackling gravel, or just trying to stay comfortable on weekend rides, a professional bike fit will transform the way you ride. Visit 701 Cycle and Sport to schedule your Retül bike fit today and feel the difference precision makes. Your body will thank you.